Monthly Archives: December 2015

14 Common Misconceptions About Reviews

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Should you own a web site that sells one product or the other, getting product reviews from your customers will definitely be one of your headaches. This is because 79% of your potential customers will look for reviews prior to making a purchase. As an effect of this, you need to invent strategies that will insure that customers leave comments on products they have purchased. Here are a few ways to go about it.

It’s an eternal truth that people tend to take part in activities with chances of being rewarded, thus, offering incentives to customers for making reviews will encourage them to leave comments on products bought. It can be in form of reduction on following purchase, freebies, shopping points, gift certificates and so on. Click here for more information on the subject. You can even appeal to them to leave remarks because there are several individuals who are compelled more by self sacrifice than by incentives.

Additionally, design your site in such a manner that it’ll be simple for customers to supply reviews. Let the review form be easy and straightforward to fill, and offer areas that they can easily supply answers to. After every purchase, strive to follow up with a customer through email until he/she provides a comments. But do not grab that possibility to resort into spamming because it can harm your reputation. After about two to three emails on this issue, it is best to prevent additional emails in order that you do not pique your customers.

In addition, strive to supply qualitative service to your customers so that many of them are going to be willing to drop reviews. Although you can’t satisfy everybody due to human error, strive to satisfy bulk of them so that they will be eager to leave positive feedback. Take a minute and visit this website if you want to get more insight. Do not forget that miserable customers can actually damage your standing by making negative reviews, so, do all you can to offer qualitative service.

Forming a group of product testers may also attract you a fairly number of positive reviews for your products. Invite some of your customers into this group and you have gotten for yourself frequent reviewers. Identify customers with great sway and encourage them to be your regular reviewers. You can provide them some incentives since your company stands to gain a lot from the good reports they write about your products.